Custom landing page funnel
High-converting page designed for your specific offer. Built on a production-grade page builder. Mobile-optimized. A/B-testable. UTM-tracked.
Conversion Engine
First responder. Every time.
Leads contacted within 5 minutes convert 100x more often than leads contacted after 30. Our Speed-to-Lead system fires the moment a lead lands — SMS, email, and call routing happen automatically before the lead has a chance to call your competitor.
Sub-60-second response
SMS + email + call routing
Source attribution included
100x
conversion uplift vs 30-min response
5 min
the only response window that matters
<60s
target Ardena systems consistently hit
98%
SMS open rates within 3 minutes
The Cost Of Slow Response
Every minute after the first five, conversion collapses.
Lead response timing isn't a minor optimization — it's the single biggest predictor of conversion rate. The data is brutally clear, and most service businesses are losing 60–80% of inquiries to the speed gap.
Conversion Rate By Response Time
A lead's value collapses fast.
100%
75%
50%
25%
0%
100x conversion uplift when responding under 5 minutes vs after 30 (Harvard Business Review research)
Industry data from Harvard Business Review study on lead response timing, MIT Sloan, and InsideSales.com.
35-50%
Of leads go to your competitors
If you respond in 30 minutes and they respond in 5, you've already lost. Buyers don't wait — they call the next provider in their search results.
5x
Cost per lead lost to delay
You paid acquisition cost for the lead. When slow response loses it, you've paid for nothing. Speed-to-lead converts the leads you've already paid for.
24/7
The window doesn't pause for sleep
Manual response works during business hours. Leads come in at 11 PM, 6 AM, on weekends, on holidays. Without automation, every off-hours lead is at risk.
The Complete Stack
Six layers. One coordinated response engine.
A real speed-to-lead system isn't just an automation — it's a coordinated stack of capture, response, routing, and tracking that works as a single engine. Here's what gets built.
1
Layer 01 · Capture
High-converting landing page funnel
The form is the front door. We design a high-converting landing page with proven conversion elements — clear value proposition, social proof, minimal-friction form fields, and a single decisive call-to-action. Mobile-optimized. A/B-testable.
What's Included
- High-converting page builder with proven templates
- Custom form fields mapped to your CRM
- UTM parameter capture for source attribution
- Mobile-responsive across all devices
2
Layer 02 · Instant SMS
Sub-60-second SMS workflow
The moment the form submits, a personalized SMS fires to the lead's phone. Not a generic "thanks for your inquiry" — a real conversational opener that creates immediate response, references their inquiry by name, and invites them to reply.
What's Included
- Workflow triggered by form submission
- Send SMS action with dynamic personalization
- Two-way conversational SMS in unified inbox
- A2P 10DLC compliance handled
3
Layer 03 · Email Follow-Up
Personalized email with booking link
Within 60 seconds of the SMS, a richer email arrives with full context — service details, social proof, a one-click calendar booking link, and contact information. Belt-and-suspenders coverage: if SMS isn't their preferred channel, email is.
What's Included
- Email templates with dynamic merge fields
- Embedded calendar booking link
- Deliverability optimization (DKIM, SPF)
- Open and click tracking to dashboard
4
Layer 04 · Call Routing
Round-robin call routing to your team
For high-intent leads, the workflow doesn't stop at messaging. It places an automated call to your available rep within minutes — round-robin routing across your team so no one rep gets overloaded and no lead waits for callback.
What's Included
- Internal notification call to available rep
- Round-robin user assignment
- Optional voice AI dial-out for after-hours
- Call recording and CRM logging
5
Layer 05 · Branched Follow-Up
If/else logic that adapts to lead behavior
The workflow branches based on lead behavior. Replied to SMS? Routed straight to booking. Didn't reply in 24 hours? Different follow-up sequence. Said "not interested"? Tagged as cold and removed from active drip. Smart enough not to spam.
What's Included
- If/else conditional logic branches
- Reply detection and behavior triggers
- Pipeline stage automation
- Tag-based segmentation
6
Layer 06 · Attribution & Tracking
Source attribution and conversion tracking
Every lead is tagged with its source — which ad, which campaign, which channel. You see exactly which marketing dollars produce qualified leads and which produce noise. Bad sources get paused. Good sources get scaled.
What's Included
- UTM and source tracking by lead
- Facebook Pixel and Google Analytics integration
- Real-time attribution dashboard
- ROI reporting per traffic source
The Workflow In Action
From form submission to first conversation — in seconds.
A real production workflow. Triggered by form submission. Five automated steps run in under three minutes, every time, day or night.
Speed-to-Lead Workflow · Real Estate Brokerage Deployment
Published & Active
0s
Trigger
Form submission received
→
12s
SMS Fired
Personalized text sent
→
45s
Email Delivered
Follow-up + booking link
90s
Rep Notified
Mobile alert sent to assigned rep
→
2m
Call Routed
Round-robin to available rep
→
∞
Tracked
Source attribution logged
2.4 min
Average End-to-End Time
99.7%
Workflow Success Rate
24/7
Runs Every Hour, Every Day
What You Get
Everything required to never lose a lead to slow response again.
A complete speed-to-lead system — not just a single automation. Every layer below is built, tested, and tuned to your specific business before launch.
Sub-60-second SMS automation
Personalized text fires the moment the form submits. Uses dynamic merge fields to reference the lead's name and inquiry. Built on a production-grade SMS workflow engine.
Email follow-up with booking link
Rich email with full context delivered within 60 seconds of SMS. Embedded calendar booking link allows leads to self-schedule without back-and-forth.
Round-robin call routing
Internal calls to available team members balanced fairly. No one rep gets overloaded. No lead waits for a callback that never comes.
Smart branching logic
If/else conditions adapt the workflow to lead behavior. Replies, doesn't reply, says no — each gets a different response path. No spammy auto-sends to engaged leads.
Source attribution dashboard
See which marketing channels produce qualified leads in real time. UTM tracking, Facebook Pixel, and Google Analytics integration flow into a single attribution view.
Built For Your Business
How speed-to-lead works in the industries we serve.
The same six-layer system, adapted to the lead patterns and response expectations of each industry. Every deployment is tuned to your business specifics.
Vertical 01
Real Estate
"Hi, I just submitted an inquiry about the listing on Maple St. — within 15 seconds I got a text from the agent. We had a viewing booked in 4 minutes."
Your system handles
- Property inquiry forms
- Showing request routing
- Buyer vs. seller lead segmentation
- Mortgage pre-qual referrals
- Agent round-robin assignment
Vertical 02
Home Services
"My AC died at 6 AM. I filled out the form on their site. By 6:01 they texted me an emergency dispatch confirmation. Tech was here by 9."
Your system handles
- Service area verification
- Emergency vs. scheduled routing
- Quote request qualification
- Technician dispatch
- After-hours coverage
Vertical 03
Coaching & Consulting
"I requested a free strategy session via Facebook ad at 11 PM. By the time I closed the tab, I had a text with the calendar link. Booked next day."
Your system handles
- Ad-funnel form submissions
- Discovery call booking
- Lead qualification scoring
- High-ticket vs. standard routing
- Webinar attendee nurture
The Outcome
Every lead becomes a real conversation — fast.
The leads you paid acquisition cost for actually become customers. The window between "interested" and "in the calendar" shrinks from days to minutes.
Your marketing budget stretches further because more of your leads convert. Your team spends less time chasing cold inquiries and more time on real conversations. The same lead volume produces measurably more revenue.
And the dashboard tells you exactly where each conversion came from — which campaign, which ad, which channel. You stop guessing where revenue originates.
Choose Your Level
Three deployment tiers. One disciplined methodology.
Whether you're deploying a single landing page funnel or building a complete multi-channel speed-to-lead engine, every Ardena system is built to the same standard.
Starter Funnel
Single Funnel
- One high-converting landing page
- SMS + email automation workflow
- Calendar booking integration
- Basic CRM sync
- Source attribution tracking
- 14-day deployment
Most Popular
Speed-to-Lead Bundle
Full Engine
- Voice receptionist + multi-channel chat
- Up to 3 landing page funnels
- Full 6-layer speed-to-lead stack
- Round-robin call routing
- Smart branching workflows
- 21-day deployment
Growth Bundle
Full Operations
- Everything in Speed-to-Lead Bundle
- Unlimited landing page funnels
- Marketing automation suite
- Advanced reporting dashboard
- Quarterly optimization audits
- 21-day deployment
Questions We Get
What you're probably wondering.
Honest answers to the questions every prospect asks before they book a strategy call.
Speed-to-lead works for any lead source that creates a trackable event — Facebook Lead Ads, Google Lead Forms, web forms, phone calls, chat submissions, even manually-entered contacts. During the strategy call we'll map your specific lead sources and design the workflow triggers accordingly.
Personal. The SMS uses dynamic merge fields to reference the lead by name and acknowledge their specific inquiry. Best practice is conversational tone — short, direct, and inviting a reply. Most leads can't tell it's automated unless they actively look for the signs.
No. Ardena handles all the infrastructure as part of the engagement — messaging platform, automation engine, calendar, analytics, and reporting. You don't manage anything technical. The system runs on production-grade infrastructure we configure, host, and maintain end-to-end.
An autoresponder sends one email after a form submission. Speed-to-lead is a coordinated multi-step, multi-channel response engine — SMS first (98% open rate vs 20% for email), email second, automatic call routing third, branching logic that adapts to lead behavior, and full source attribution. It's the difference between sending a confirmation and starting a conversation.
Yes, when set up correctly. US businesses must complete A2P 10DLC registration (typically 1–3 weeks for carrier approval), include opt-out language in messages, honor STOP requests immediately, and only message contacts who have opted in. We handle the registration process and compliance configuration as part of the build.
Investment depends on the tier and your specific business needs — number of funnels, call routing complexity, and integration scope. Every Ardena engagement starts with a 30-minute strategy call where we map your operations and recommend the right tier. Pricing is discussed there with full transparency.
The branching workflow handles this. If no reply within 24 hours, a different follow-up message goes out — angled differently, often via email instead of SMS. If still no response after 7 days, the lead gets tagged as cold and segmented for a longer-term nurture campaign. The goal is to be persistent without being spammy.
Single-funnel Starter deployments go live in 14 days. Multi-funnel Speed-to-Lead and Growth deployments take 21 days. Note: if A2P 10DLC SMS registration is required (it is for most US businesses), allow an additional 1–3 weeks for carrier approval — this happens in parallel with the build, so it usually doesn't extend the timeline.
Ready When You Are
Stop losing leads to slow response.
Book a 30-minute strategy call. We'll map your current lead flow, calculate how many leads you're losing to response delays, and show you what a speed-to-lead system would look like for your business.
Live voice demo: (512) 817-2003 · 90 seconds · Optional follow-up text