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Terms of Service

The rules of engagement for using our website and services. Written in plain English — short enough to actually read, clear enough to understand without a lawyer.

Effective: May 13, 2026 Last updated: May 13, 2026
The Short Version

Use our site and services in good faith. Don't misuse them, don't try to break or copy them, and pay invoices when due. We build AI systems honestly but can't guarantee specific business outcomes. Our liability is capped at what you've paid us. Texas law applies. Questions? Email us.

Section 01Agreement to Terms

These Terms of Service (“Terms”) govern your use of ardenaconsult.com and any services provided by Ardena Consulting (“Ardena,” “we,” “us,” or “our”), a US-registered business with its registered address at 5900 Balcones Drive STE 100, Austin, TX..

By accessing our website, booking a strategy call, or engaging our services, you agree to be bound by these Terms. If you don't agree, please don't use our website or services.

Section 02What We Provide

Ardena designs, builds, and implements AI systems and automation infrastructure for US service businesses. Our services include:

  • AI Voice Receptionist deployment and configuration
  • AI Chatbot setup across multiple channels
  • Speed-to-Lead funnel and workflow automation
  • Marketing automation campaigns and sequences
  • Lead magnet and landing page funnels
  • Strategy consultations and operational audits

Specific deliverables, timelines, and pricing for each engagement are confirmed in a written scope agreement before work begins.

For information about SMS / text message communications, opt-in consent, and your rights regarding SMS, see Section 04 of our Privacy Policy at https://ardenaconsult.com/privacy-policy.

Section 03Your Responsibilities

When you use our website or engage our services, you agree to:

  • Provide accurate information. Business details, contact info, and operational data you share should be truthful and current.
  • Use our services legally. Don't use Ardena-built systems to violate laws, send unsolicited messages, or harm third parties.
  • Pay invoices on time. Setup fees are paid in full before work begins. Monthly retainers are billed in advance.
  • Cooperate during implementation. Timely access to accounts, decisions, and content is necessary to meet project timelines.
  • Maintain account security. Keep your login credentials confidential and notify us of unauthorized access.

Section 04Prohibited Uses

You may not use our website or services to:

  • Send spam, harassment, or unsolicited bulk messaging
  • Impersonate Ardena, our team, or other clients
  • Reverse-engineer, copy, or resell our systems and methodologies
  • Upload malicious code, attempt unauthorized access, or disrupt our infrastructure
  • Scrape, harvest, or collect data from our website without permission
  • Violate intellectual property rights of Ardena or third parties

We reserve the right to suspend or terminate access for violations of these prohibited uses, with or without notice.

Section 05Intellectual Property

What's ours
The Ardena name, logo, brand assets, website design, methodologies, frameworks, and proprietary system templates are owned by Ardena Consulting. You may not copy or use them without written permission.
What's yours
Content, data, and business information you provide remain your property. By engaging us, you grant us a limited license to use that content solely to deliver your services.
What we build for you
Custom systems built specifically for your business — your AI voice scripts, your workflows, your branded assets — become yours upon full payment. Underlying methodologies, templates, and reusable frameworks remain Ardena's intellectual property.

Section 06Payment Terms

Service engagements follow these standard payment terms unless modified in writing:

  • Setup fees are paid in full before work begins. No exceptions.
  • Monthly retainers are billed in advance on the engagement anniversary date.
  • Payment methods include credit card, ACH transfer, and wire transfer.
  • Late payments over 7 days may result in service pause until balance is current.
  • Refunds are generally not available for completed work; specific refund policies are addressed in your engagement agreement.
Cancellation: You may cancel monthly retainers with 30 days' written notice. Setup fees are non-refundable once work has commenced.

Section 07Disclaimers & No Guarantee of Results

Important

While we build effective AI systems using industry best practices, WE DO NOT GUARANTEE SPECIFIC BUSINESS OUTCOMES such as revenue increases, lead volume, or conversion rates. Results depend on many factors outside our control — your market, offer quality, traffic volume, sales execution, and economic conditions.

Our website content, blog articles, and consultations are provided “as is” for informational purposes. Industry statistics referenced on our site are sourced from third parties and provided for educational context, not as performance promises.

Services are provided on an “as is” and “as available” basis without warranties of any kind, express or implied, except where required by law.

Section 08Limitation of Liability

To the maximum extent permitted by law, Ardena's total liability for any claim arising from your use of our website or services is limited to the amount you've paid Ardena in the 12 months preceding the claim.

We are not liable for:

  • Indirect, incidental, special, consequential, or punitive damages
  • Lost profits, revenue, data, or business opportunities
  • Service interruptions caused by third-party platforms (our CRM and automation platform, Zoom, telecom carriers, and similar providers)
  • Damages caused by your misuse of systems we've built
  • Force majeure events outside our reasonable control

Section 09Indemnification

You agree to indemnify and hold Ardena harmless from claims, damages, or expenses (including reasonable legal fees) arising from:

  • Your violation of these Terms
  • Your misuse of our services or systems
  • Your violation of applicable laws or third-party rights
  • Content or data you provide that infringes on others' rights

Section 10Third-Party Services

Our services rely on third-party platforms including our CRM and automation platform, Zoom, telecom providers, Google, Meta, and similar service providers. We are not responsible for the availability, performance, or policies of these third-party services. Your use of their platforms is subject to their respective terms.

When we recommend or implement third-party tools on your behalf, you are responsible for any associated subscription fees and compliance with those platforms' terms of use.

Section 11Termination

By you
You may stop using our website at any time. Active service engagements may be terminated with 30 days' written notice as outlined in your engagement agreement.
By us
We may suspend or terminate access if you violate these Terms, fail to pay invoices, or use our services in ways that harm Ardena, our clients, or third parties.
What survives termination
Payment obligations, intellectual property rights, disclaimers, limitations of liability, and indemnification clauses survive the end of any engagement.

Section 12Governing Law

These Terms are governed by the laws of the State of Texas, without regard to conflict-of-law principles. Any disputes arising under these Terms shall be resolved in the state or federal courts located in Travis County, Texas, and you consent to the jurisdiction of those courts.

Before initiating formal legal proceedings, both parties agree to engage in good-faith dispute resolution for at least thirty (30) days by first contacting the other party using the channels listed in Section 14. This requirement does not apply to claims for injunctive or equitable relief.

Section 13Changes to These Terms

We may update these Terms periodically. When we do, we'll update the “Last updated” date at the top of this page. Material changes will be communicated via email to active clients or a prominent site notice.

Continued use of our website or services after changes take effect constitutes acceptance of the revised Terms.

Section 14Severability & Entire Agreement

If any provision of these Terms is found unenforceable, the remaining provisions remain in full effect. These Terms, combined with any signed engagement agreement, constitute the entire agreement between you and Ardena regarding our website and services.

Questions about these terms?

If anything here is unclear or you need clarification before engaging us, reach out. We'd rather answer questions upfront than have anyone surprised later.

5900 Balcones Drive STE 100, Austin, TX.
Response within 1 business day